How to Evaluate Your CPA's Performance

Looking for the perfect CPA for your small business is like finding a key teammate; it's crucial for your success. But wondering if your CPA is really the best fit? Let’s break down how to check if they're really in tune with your business objectives.  

The Heart of the Matter: Relationship

It's not just about getting the best tax rates. The crux of a great CPA-client relationship is just that—relationship. Your CPA should be more than a number-cruncher. They ought to get your business, know your aspirations, and chatter away clearly and effectively.  

Red Flag Alert: When The Talking Stops...

Ever feel like you’re playing tag with your CPA just to get some answers? That’s a major no-no. You should aim to catch up around three times a year—tax season, mid-year, and as the year winds down—focusing on how your business is doing, planning financially, and strategizing tax-wise.  

It’s More Than Just Taxes

A standout CPA is inquisitive about your business, peering into your industry, target audience, and what you plan to do next. Armed with this intel, they can craft tax strategies tailored to your ambitions, from squirreling away emergency funds to funding your next big buy.  

Back to Basics

While businesses are wonderfully diverse, the financial fundamentals—revenue, costs, margins—don’t change. A sharp CPA understands these through and through and turns this knowledge into practical tips on cash flow, budgeting, and strategizing.  

Proactivity is Key

Beyond everything else, here are a few hallmarks of a truly proactive CPA:  

• Industry knowledge. They are on the ball with industry shifts and regulations that may impact your business. 

• Strategic thinking. They don’t just answer your questions—they think ahead, offering advice that’s not only smart but easily digestible and tailored to your needs. 

• Planning for the future. They sit down with you to discuss your long-term goals and help you develop financial plans to achieve them—such as retirement or succession planning—always with consideration for how your personal financial situation interacts with your business finances, ensuring both grow hand-in-hand. 

Building More Than Just Contacts

The cream of the CPA crop are those who don't just excel technically but also in how they relate to you. They’re friendly, quick to respond, and as transparent as they come. They’re rooting for you, ready to celebrate your victories as their own.  

Finding Your Match

Ultimately, the right CPA is someone you’re comfy with and can trust. Don’t shy away from playing the field—interview a few. Probe about their track record with similar businesses, their chat style, and yes—their charges.  

Wrapping Up

A top-notch CPA isn’t just an optional extra; they’re vital for your business’s thriving scene. By focusing on clear communication, staying savvy about the industry, and keeping your business goals at the forefront, you'll find a CPA who’s not just a service provider but a true partner in your success.

Keen for a financial compadre who can elevate your business? Hit that ‘Let’s Chat’ button below to see if Kaizen CPAs + Advisors could be your next business ally.