Gus Harris on Turning Referrals Into a Growth Strategy

The best marketing technique also happens to be free: referrals. But that doesn’t mean they’re automatic.

In this episode of Blood, Sweat & Business, we talk with Gus Harris, owner of Flex & Burn Fitness, about how he actively fuels word-of-mouth marketing through smart systems, customer experience, and strategic use of testimonials. He shares the behind-the-scenes approach to creating a brand that people talk about—and why it’s not just about asking, but about delivering every day.

If you’re looking to grow your business without a massive marketing budget, this episode shows how powerful organic buzz really can be.